The 17 Best Marketing Automation Tools for 2025

Staying agile and competitive in 2025 involves more than just delivering results for marketing agencies.

Clients seek personalized campaigns, measurable ROI, and rapid execution across various channels.

So, how do you keep pacing without overwhelming your team?

The solution is here–the marketing automation tools!

Marketing automation tools are like having a helpful assistant by your side, making your life much easier.

With marketing automation, you can send personalized messages that speak to your audience.

Think about it: automated emails that go out at just the right time, social media posts that keep your brand in front of people, and easy-to-read analytics that show you what’s working—all without adding to your workload!

In this guide, we’ll dive into the top 17 marketing automation tools for 2025.

We’ll show you how they can help you work smarter, engage better with your customers, and boost your sales.

Get ready to see how these tools can transform your marketing game!

Want to Make Your Social Media Easier? Try Social Champ!

Schedule posts, see how they’re doing, and keep up with trends without all the hassle!

Free 14-Day Trial

What Are Marketing Automation Tools?

Marketing automation tools are software solutions designed to automate repetitive marketing tasks, manage customer journeys, and deliver personalized content at scale.

These tools leverage AI and machine learning to enhance various marketing functions, including:

Email Campaigns

Marketing automation tools make it easy to set up automated email workflows for various purposes, including drip campaigns for onboarding, lead nurturing, and re-engagement campaigns for inactive customers.

These tools allow marketers to personalize and segment emails, ensuring each contact receives relevant content based on their behaviors and preferences.

Social Media Management

With social media management features, marketing automation tools allow marketers to schedule posts across multiple platforms, analyze engagement metrics, and optimize posting schedules.

By consolidating social media tasks into one tool, marketers save time and gain insights that help them connect with audiences more effectively.

Customer Relationship Management (CRM)

Many marketing automation tools integrate with or include CRM capabilities, which streamline customer data management, track interactions, and align sales and marketing efforts.

A CRM component enables businesses to personalize outreach and build stronger relationships with prospects and customers by keeping all touchpoints in one place.

Featured Article: Top New Year Marketing Ideas to Kickstart 2025

Lead Management and Scoring

One of the key functions of marketing automation is lead management, where tools help capture, score, and segment leads based on behaviors and engagement levels.

This feature allows sales and marketing teams to focus on high-value leads, improving conversion rates by reaching out to prospects with interest or intent to buy.

Analytics and Reporting

Marketing automation tools provide detailed analytics and reporting, giving marketers real-time insights into the performance of their campaigns.

These insights are essential for optimizing strategies, identifying which efforts drive the most value, and adjusting campaigns based on data rather than guesswork.

Marketers can continuously improve their approaches by assessing metrics like open rates, click-through rates, conversion rates, and engagement metrics.

Marketing automation tools are crucial for businesses aiming to scale marketing efforts, boost engagement, and improve overall marketing ROI.

Let’s look at the top 17 marketing automation tools for 2025 that can help you achieve these goals.

Top 17 Marketing Automation Tools for 2024

1. Social Champ

   

   Social Champ is a leading social media management tool with robust automation features tailored to simplify social media marketing.

   It supports various platforms, enabling marketers to plan, schedule, and publish posts across Facebook, X, Instagram, and LinkedIn.

   Social Champ is renowned for its AI-driven analytics and content recycling features, which allow users to continuously share top-performing content, ensuring maximum reach and engagement over time.

   • Use Case: Social Champ is ideal for small to medium-sized businesses and agencies managing multiple social media profiles. Its scheduling, analytics, and content recycling functionalities empower brands to optimize their social media presence, maintain a cohesive brand voice, and improve engagement.
   • Business Impact: By using Social Champ, businesses can streamline their social media strategy, saving time and resources while maintaining consistent posting schedules. The platform’s analytics provide insights into engagement, audience preferences, and best posting times, allowing companies to refine their social media strategy and maximize brand visibility.

   Pricing Insight

   Social Champ offers a range of plans to accommodate different needs:

   • Free Plan: Connect up to 3 social accounts with 1 user and schedule up to 15 posts per account.
   • Champion Plan: Priced at $29/month, it includes 12 social accounts, unlimited scheduled posts, and 2 users.
   • Business Plan: At $99/month, it offers 40 social accounts, unlimited scheduled posts, and 6 users.
   • Agency Plan: Custom pricing for 100+ social accounts, unlimited scheduled posts, and 10+ users.

   These flexible plans make Social Champ accessible for small businesses and agencies seeking a cost-effective social media management solution.

Tired of Wasting Hours on Manual Posting?

Automate your scheduling and focus on strategy with Social Champ. Try it now and experience the difference!

Free 14-Day Trial

2. HubSpot

   

   HubSpot is a comprehensive platform that combines CRM, email marketing, social media management, content management, and SEO in one suite.

   Known for its versatility, HubSpot is suitable for businesses of all sizes, offering extensive automation workflows to personalize customer journeys, nurture leads, and analyze campaign effectiveness.

   • Use Case: Businesses seeking an all-in-one CRM and marketing suite can use HubSpot to manage customer journeys from lead generation to conversion, track engagement, and optimize campaigns based on real-time data.
   • Business Impact: HubSpot’s data-driven insights empower businesses to make strategic decisions, improving lead nurturing and conversion rates. By consolidating marketing, sales, and service in one platform, teams can deliver a seamless customer experience.

   Pricing Insight

   HubSpot provides a variety of pricing options:

   • Free CRM: Offers basic CRM functionalities at no cost.
   • Starter Plans: Begin at $15/month per user, providing essential marketing, sales, or service tools.
   • Professional Plans: Start at $792/month for five users, offering advanced features.
   • Enterprise Plans: Begin at $3,300/month, catering to large organizations with comprehensive needs.

   This tiered structure allows businesses to scale their subscription as they grow.

3. Marketo

   

   As part of Adobe, Marketo provides robust tools tailored for lead management, advanced email marketing, and multi-channel campaigns.

   It’s particularly valuable for large B2B companies with complex marketing requirements, enabling them to build and nurture customer relationships at scale.

   • Use Case: Large companies needing sophisticated lead nurturing and management can use Marketo to score leads, track engagement, and provide personalized content based on each customer’s journey.
   • Business Impact: Marketo enhances brand loyalty and drives conversions by personalizing customer interactions and supporting predictive analytics for sales forecasting.

   Pricing Insight

   As a premium tool, Marketo’s pricing is tailored to enterprise needs:

   • Starting Price: Approximately $895/month, making it best suited for larger businesses with robust budgets for marketing automation.

4. ActiveCampaign

   

   ActiveCampaign enhances customer experience through powerful automation, providing email marketing, CRM, SMS messaging, and advanced workflow capabilities.

   It’s ideal for businesses that want to create highly personalized customer journeys across multiple channels.

   • Use Case: E-commerce businesses can use ActiveCampaign to engage customers with personalized product recommendations, abandoned cart emails, and targeted SMS campaigns, leading to improved retention and conversions.
   • Business Impact: ActiveCampaign helps businesses build strong customer relationships through personalized messaging, resulting in improved customer loyalty and retention rates.

   Pricing Insight

   ActiveCampaign offers affordable pricing tiers:

   • Lite Plan: Starts at $15/month, providing basic features.
   • Plus Plan: At $49/month, it includes additional functionalities.
   • Professional Plan: Priced at $79/month, offering advanced capabilities.
   • Enterprise Plan: At $145 for larger businesses with specific needs.

   These options cater to small to mid-sized businesses seeking a robust, customer-focused automation platform.

5. Pardot

   

   Pardot by Salesforce is built for B2B marketing, offering tools like lead scoring, ROI reporting, and in-depth email marketing capabilities.

   Its seamless integration with Salesforce CRM makes it ideal for sales-focused teams looking to align marketing efforts with sales goals.

   • Use Case: B2B companies can use Pardot to generate leads, score them based on engagement, and deliver personalized marketing content to convert high-value prospects.
   • Business Impact: Pardot supports sales-marketing alignment, improving lead quality and helping teams focus on prospects with strong purchasing intent.

   Pricing Insight

   Pardot is a high-end solution with starting prices around $1,250/month, making it ideal for B2B companies and sales-driven teams with a significant marketing and CRM integration budget.

6. Mailchimp

   

   Originally an email marketing tool, Mailchimp now offers a range of automation features, including customer journeys, audience segmentation, and CRM.

   Known for its ease of use, Mailchimp remains popular with small businesses looking to simplify their email marketing.

   • Use Case: Small businesses can use Mailchimp for newsletters, welcome sequences, and abandoned cart emails, keeping their audience engaged and informed.
   • Business Impact: Mailchimp’s user-friendly interface helps small businesses build consistent connections with their audience, making it easier to nurture leads and boost brand loyalty.

   Pricing Insight

   Mailchimp has a flexible pricing structure:

   • Free Plan: Offers basic features suitable for startups.
   • Essentials Plan: Starts at $12.74/month, providing additional functionalities.
   • Standard Plan: Priced at $19.60/month, offering more advanced features.
   • Premium Plan: Begins at $342.95/month, catering to larger businesses.

   Its affordability makes it a popular choice for startups and small businesses.

7. Zoho CRM

   

   Zoho CRM, part of the larger Zoho Suite, offers comprehensive automation tools for CRM, email marketing, and social media.

   Highly customizable, it’s ideal for businesses with specific workflow requirements.

   • Use Case: Companies requiring tailored workflows can use Zoho CRM for lead management, email campaigns, and social media engagement, creating a solution that meets their unique needs.
   • Business Impact: Zoho’s flexibility allows businesses to customize the platform to fit their operations, improving efficiency and productivity.

   Pricing Insight

   Zoho CRM’s pricing starts at $14/user per month, with customizable options that can be scaled up for mid-sized and larger businesses, making it an economical choice for various business sizes.

8. GetResponse

   

   GetResponse is an all-in-one marketing tool with email automation, webinars, landing pages, and CRM integration capabilities.

   Its intuitive design and versatility make it a good option for small businesses and marketers looking for a comprehensive solution.

   • Use Case: Businesses running webinars for lead generation can use GetResponse’s integrated webinar tool to engage audiences and capture leads seamlessly.
   • Business Impact: GetResponse allows businesses to build rapport with leads through various channels, from email to webinars, strengthening customer relationships.

   Pricing Insight

   GetResponse offers a range of plans:

   • Basic Plan: Starts at $16/month, providing essential features.
   • Plus Plan: At $54/month, it includes additional functionalities.
   • Professional Plan: Priced at $106/month, offering advanced capabilities.
   • Max Plan: Custom pricing for larger enterprises.

   These options cater to businesses needing webinars and CRM functionalities.

9. Drip

   

   Drip focuses on e-commerce marketing, providing tools for personalized email and SMS campaigns based on customer behavior.

   It integrates seamlessly with popular e-commerce platforms, making it a popular choice for online stores.

   • Use Case: E-commerce brands can use Drip to deliver personalized product recommendations and timely engagement based on each customer’s shopping behavior.
   • Business Impact: Drip enhances customer lifetime value by creating highly relevant shopping experiences, driving repeat purchases.

   Pricing Insight

   Drip’s pricing starts at $39/month, tailored explicitly for e-commerce businesses looking to enhance customer retention and increase sales through email and SMS marketing.

10. Omnisend

    

    Omnisend is a multi-channel marketing platform tailored for e-commerce, combining email, SMS, and push notifications.

    It allows brands to create personalized campaigns that engage customers on their preferred channels.

    • Use Case: E-commerce businesses can use Omnisend to send targeted SMS promotions, email product recommendations, and re-engagement messages to increase conversions.
    • Business Impact: Omnisend’s multi-channel capabilities help businesses reach customers wherever they are, improving engagement and conversion rates.

    Pricing Insight

    Omnisend provides a free plan for basic usage, with paid plans starting at $11.20/month, making it accessible to e-commerce businesses of all sizes.

11. Brevo(Ex Sendinblue)

    

    Brevo is a multi-channel marketing platform offering email, SMS, and chat functionalities.

    It’s an affordable choice for small businesses looking to automate customer outreach.

    • Use Case: Small businesses can use SendinBlue to engage customers with transactional emails, promotional SMS, and chat features.
    • Business Impact: SendinBlue’s budget-friendly tools enhance channel engagement, allowing small businesses to compete effectively.

    Pricing Insight

    Brevo offers an affordable structure:

    • Free Plan: Includes basic features.
    • Starter Plan: Starts at $9/month, providing additional functionalities.
    • Business Plan: Priced at $18/month, offering more advanced features.
    • Enterprise Plan: Custom pricing for larger businesses.

    This makes it suitable for small businesses on a budget.

12. SharpSpring

    

    SharpSpring is a flexible automation tool with CRM, social media, and email marketing capabilities, making it popular among agencies.

    It provides customizable solutions at a lower cost compared to similar tools.

    • Use Case: Agencies can use SharpSpring to manage multiple client campaigns, social media, and dynamic content personalization.
    • Business Impact: SharpSpring’s affordability and customization allow agencies to scale and manage diverse client needs effectively.

    Pricing Insight

    SharpSpring’s pricing starts around $399/month, providing a high-value option with agency-friendly features and robust CRM capabilities.

13. Keap (formerly Infusionsoft)

    

    Keap, formerly Infusionsoft, is an all-in-one CRM and marketing automation tool for small and service-based businesses.

    It combines CRM, email marketing, invoicing, and workflow automation into a single platform, allowing small teams to streamline operations, automate customer interactions, and manage billing seamlessly.

    • Use Case: Keap is an ideal tool for service-based small businesses that want to automate customer follow-ups, schedule appointments, and manage invoicing. With Keap, businesses can set up automated email sequences for lead nurturing, send appointment reminders, and track customer payments, ensuring an organized and efficient workflow.
    • Business Impact: Keap allows small businesses to reduce administrative burdens, allowing team members to focus on delivering client value. Automating routine tasks like follow-ups and invoicing improves productivity and enhances customer satisfaction by providing timely responses and accurate billing.

    Pricing Insight

    Keap’s pricing is tailored to small businesses:

    • Lite Plan: Starts at $79/month.
    • Pro Plan: At $169/month, it includes additional features.
    • Max Plan: Priced at $199/month, offering advanced capabilities.

14. Constant Contact

    

    Constant Contact is a widely recognized email marketing platform that has expanded its offerings to include CRM and event management features.

    Its powerful automation tools make it easy for small businesses to maintain consistent customer communication through email campaigns, event invitations, and segmented lists.

    Constant Contact is especially popular with businesses that prioritize email marketing as a primary channel for customer engagement. Its focus on ease of use makes it appealing.

    • Use Case: Constant Contact is perfect for small businesses that rely on email marketing to nurture customer relationships. The platform allows businesses to create automated email campaigns, manage event invites and RSVPs, and segment their audiences based on behavior or demographics for targeted outreach.
    • Business Impact: Constant Contact supports small businesses by providing the tools to build and maintain strong relationships with their audience. The platform’s segmentation capabilities allow businesses to deliver relevant content, boosting open rates and conversions.

    Pricing Insight

    Constant Contact offers plans starting at $12/month, with a free trial. Its affordable price point suits small businesses that focus on email marketing.

15. LeadSquared

    

    LeadSquared is a marketing automation platform designed to optimize lead capture, nurturing, and scoring, focusing strongly on B2B sales and high-intent audiences.

    It provides tools for multi-channel engagement, allowing sales teams to capture leads from various sources, segment and score them, and track each lead’s journey through the sales funnel.

    LeadSquared is particularly effective for sales-driven teams needing a structured approach to lead management.

    • Use Case: LeadSquared is ideal for B2B companies and sales teams that need to manage and prioritize leads across different buyer journey stages. Sales teams can use LeadSquared to capture leads from sources such as email, social media, and web forms, score them based on engagement, and assign high-quality leads to sales representatives for follow-up.
    • Business Impact: LeadSquared’s automation features improve conversion rates by helping teams prioritize and focus on high-quality leads. By providing insights into lead behavior and engagement, LeadSquared enables sales teams to make data-driven decisions, improving efficiency and closing rates.

    Pricing Insight

    LeadSquared offers a range of pricing options, beginning at around $25/month per user. This makes it flexible for B2B companies and scalable for larger sales-driven teams.

16. Autopilot (Ortto)

    

    Autopilot, now known as Ortto, is a marketing automation platform emphasizing visual journey mapping.

    Its intuitive drag-and-drop interface enables teams to design, customize, and optimize workflows across email, SMS, and social media channels.

    This visual approach simplifies the creation of complex customer journeys, making it particularly appealing to creative teams seeking a clear overview of customer interactions.

    • Use Case: Ortto is ideal for teams crafting intricate, visually engaging customer journeys. Creative teams can utilize Ortto to design automated campaigns, including welcome sequences, re-engagement emails, and follow-up messages, while effectively mapping out the entire journey for each customer segment.
    • Business Impact: Ortto’s user-friendly visual interface streamlines campaign creation, allowing teams to build and comprehend customer journeys effortlessly. This leads to enhanced workflow efficiency and increased engagement, as teams can swiftly adjust journeys based on real-time performance data.

    Pricing Insight

    Ortto offers scalable pricing plans, starting at $509 USD monthly when paid annually for up to 10,000 contacts.

    This flexibility enables businesses to begin with essential features and expand as they require more advanced automation capabilities.

17. Salesforce Marketing Cloud

    

    Salesforce Marketing Cloud is an enterprise-level solution that supports multi-channel marketing, customer journey mapping, and AI-powered personalization.

    It is ideal for large businesses with complex marketing needs.

    • Use Case: Large corporations with global marketing efforts can use Salesforce Marketing Cloud to manage multi-channel campaigns and personalize at scale.
    • Business Impact: Salesforce Marketing Cloud offers unparalleled customer insights and engagement, driving better decision-making at scale.

    Pricing Insight

    Salesforce Marketing Cloud’s premium pricing reflects its comprehensive feature set and enterprise focus.

    For instance, the Marketing Cloud Engagement edition starts at $1,250 per organization monthly, billed annually. This investment is justified for large organizations seeking a robust and scalable marketing automation solution.

Featured Article: Customer Marketing: Strategies to Build Lasting Relationships

Conclusion

As businesses look to optimize their marketing strategies in 2025, marketing automation tools have become essential for boosting efficiency and engagement.

Whether you’re managing email campaigns, social media, or customer journeys, these tools simplify workflows and offer data-driven insights, empowering you to make strategic decisions.

Each tool has unique strengths suited to different business needs, from e-commerce solutions like Drip and Omnisend to all-in-one platforms like HubSpot and Salesforce Marketing Cloud.

For small businesses, tools like Mailchimp and SendinBlue provide cost-effective solutions, while enterprise-level options like Social Champ and Pardot offer advanced features for complex marketing needs.

As you plan for 2025, consider which automation tools align with your goals and optimize your campaigns to achieve better engagement, streamlined operations, and measurable results.

Frequently Asked Questions