Around 92% of people who watch a video on mobile end up sharing it too.
Now imagine if one of those videos is yours or about your brand. It’s like a free promotion!
Today, almost 79% of businesses have adopted LinkedIn for their video marketing. And there’s a reason for it.
LinkedIn videos have become a powerful tool for engagement and lead generation.
With its professional audience, LinkedIn offers a unique platform to amplify your message, build brand credibility, and reach decision-makers.
So, if you still don’t know how to post a video on LinkedIn, we suggest now is the time.
Additionally, the right content creation tools make posting a video on LinkedIn easier.
In this beginner-friendly guide, we’ll walk you through the steps to post a video on LinkedIn in 2025.
By the end, you’ll know how to create posts that look great and get noticed!
Let’s jump into it!
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Use Social Champ to streamline your video posting process, schedule posts ahead of time, and track performance analytics—all from one powerful platform.
Short Summary
- LinkedIn videos generate up to three times more engagement than text-only posts.
- Videos allow for personal connections by adding a face and voice to your message.
- Keep your videos short (1 to 3 minutes), and add engaging captions and thumbnails for maximum reach.
- Scheduling tools like Social Champ streamline the process of posting a video on LinkedIn.
- Track performance metrics such as views, engagement, and viewer demographics to refine future video strategies.
Why Post Videos on LinkedIn?
LinkedIn is not just a place for networking but a vibrant platform for sharing content that stands out, and videos have become a crucial tool.
Unlike static images or text, videos capture attention quickly, creating a more engaging experience for viewers.
Posts with videos often generate higher engagement rates—LinkedIn reports that video posts receive up to three times more engagement than text-only posts.
Moreover, videos foster trust and authenticity.
Sharing a message in a video format lets you connect with viewers personally, adding a face and voice to your brand.
For thought leaders and professionals, posting informative and relatable video content can strengthen connections, whether it’s through industry insights, company updates, or product demonstrations.
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How to Post a Video on LinkedIn in 2025: Step-by-Step Guide Using LinkedIn’s
Posting videos on LinkedIn is an excellent way to enhance engagement, share insights, and establish your presence within the professional community.
So, do you want to learn how to post a video on LinkedIn with easy methods?
Let’s get started!
Step 1: Open LinkedIn and Access the Post Menu
Once your video is ready, open LinkedIn and log into your account.
From the main feed, look for the “Start a post” button at the top of the page.
When you click on it, a box will appear where you can type a message.
To post a video, click on the video camera icon (this icon varies slightly by device but is usually labeled “video” or shows a camera symbol) within this menu.
Step 2: Upload Your Video
After selecting the video option, your device’s file explorer will open, allowing you to choose the video file you want to upload.
Once selected, LinkedIn will automatically start uploading the video.
Depending on the file size and internet speed, this process may take a few moments.
You can still write a description or caption for your post during this time.
Step 3: Write a Captivating Caption and Add Hashtags
As the video uploads, take the opportunity to write a caption that captures attention and provides context.
Highlight the key takeaways or briefly describe what viewers will gain by watching your video.
Include relevant hashtags to improve your post’s discoverability.
For example, hashtags like #LinkedInTips, #VideoMarketing, or industry-specific tags can help your post reach a targeted audience.
Step 4: Select Privacy Settings and Audience
LinkedIn offers several privacy settings, allowing you to control who can view your video:
- Public: Visible to anyone on or off LinkedIn.
- Connections Only: Limits visibility to only your connections.
- Group Members Only: If you’re posting within a LinkedIn Group, you can restrict the audience to that specific group.
For professional reach, setting your video to “Public” will maximize visibility, especially if you’re targeting a broad LinkedIn audience.
Step 5: Post and Engage With Your Audience
Once everything is ready, click “Post” to share your video on LinkedIn.
Your video is now live, and viewers will start engaging.
LinkedIn’s algorithm rewards posts with early interactions, so monitor your post closely in the first hour, responding to comments and engaging with viewers to drive even more visibility.
Step 6: Analyze Video Performance
After posting, track your video’s performance through LinkedIn’s analytics, accessible from your profile or company page’s activity section.
Metrics like views, engagement rate, and viewer demographics provide insights into your video’s reach and effectiveness.
How to Post a Video on LinkedIn Using Social Champ: Step-by-Step Guide
Social Champ is a powerful social media scheduling tool that makes it easy to manage and post content on multiple platforms, including LinkedIn.
For those who want to streamline their content sharing, Social Champ offers a simple, efficient way to post a video on LinkedIn.
Here’s a straightforward, step-by-step guide to help you use Social Champ and learn how to post a video on LinkedIn.
Step 1: Sign Up and Connect Your LinkedIn Account
If you’re new to Social Champ, create an account on their website.
Once registered, connect your LinkedIn account by navigating to the “Accounts” section within the Social Champ dashboard.
Click on Add Account, select LinkedIn, and authorize Social Champ to access your LinkedIn profile.
This connection will allow you to post directly to LinkedIn from within the Social Champ interface.
Step 2: Select the “Create Post” Option
After connecting your LinkedIn account, go to the “Publish Content” section in Social Champ’s dashboard.
Here, you’ll find various options for creating and scheduling posts across your social platforms.
To post a video on LinkedIn, ensure your LinkedIn profile or company page is selected from your list of connected accounts.
Step 3: Upload Your Video File
In the Content Composer, click the “Add Media” (Camera Icon) option to add your video file.
Select the video you want to share on LinkedIn directly from your device.
Social Champ supports LinkedIn’s video specifications, so make sure your file is in MP4 format and under LinkedIn’s video size limit of 5GB.
Step 4: Write a Caption and Add Relevant Hashtags
After uploading your video, write a caption in the text box provided.
Keep it professional and engaging, summarizing the video’s main points or offering viewers a call to action.
Adding relevant hashtags on LinkedIn is also important to increase visibility; try hashtags like #LinkedInTips, #VideoMarketing, or #SocialMedia based on your video’s theme.
Social Champ’s interface makes it easy to experiment with and preview your caption to ensure it looks right before posting.
Step 5: Set the Date and Time for Scheduling
One of Social Champ’s key advantages is its scheduling functionality.
Rather than posting your video immediately, you can schedule it to go live at a specific date and time.
After crafting your post, click the “Schedule” button and choose the best time to publish.
Social Champ even offers an “Auto-schedule” option that selects an optimal time for engagement based on historical data.
Step 6: Monitor Engagement and Track Performance
Once your video post goes live, Social Champ provides analytics to help you measure its performance.
Access Social Champ’s analytics section to track key LinkedIn metrics like views, comments, and engagement rates.
This data is valuable for understanding what type of video content resonates with your LinkedIn audience and refining your posting strategy.
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Tips for Optimizing LinkedIn Videos for Maximum Reach
LinkedIn videos have become a powerful tool for engagement and connection, but to truly maximize reach, it’s essential to optimize them effectively.
LinkedIn’s algorithm favors engaging and relevant video content, making it essential to craft videos that capture attention, provide value, and encourage interactions.
Here are some key strategies to optimize your LinkedIn videos for greater visibility and reach.
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Start With a Strong Hook
The first few seconds of your video capture the viewer’s attention.
Begin with a compelling statement, intriguing question, or visually engaging scene that draws viewers in immediately.
Since LinkedIn is a professional platform, keep your introduction relevant and tailored to topics that interest your target audience.
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Keep Videos Short and Focused
For maximum reach on LinkedIn, shorter videos tend to perform better.
Aim to keep your videos between 1-3 minutes for feed posts, which aligns well with the limited time most professionals have to consume content.
If the topic requires a longer format, consider breaking it into shorter segments or highlighting key points to maintain audience attention throughout.
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Optimize for Sound-Off Viewing
Since many LinkedIn users browse with sound off, include captions or subtitles in your videos.
Subtitles help convey your message even when the video is muted, ensuring it reaches a broader audience.
You can use LinkedIn’s auto-captioning options (if available) or third-party tools to add captions before uploading.
This accessibility feature also increases engagement and is favored by LinkedIn’s algorithm.
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Use Relevant Hashtags and Keywords
Incorporating relevant hashtags can significantly increase your video’s discoverability on LinkedIn.
Research trending hashtags related to your topic or industry and include them in your post description.
Limit hashtags to 3-5 to avoid overwhelming your viewers while benefiting from added visibility.
Include industry keywords in your video description or title, as these can help the LinkedIn algorithm better categorize and display your content to relevant audiences.
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Select an Engaging Thumbnail Image
The thumbnail image previews your video in the feed and can make a significant difference in attracting clicks.
Choose a clear, high-quality image representing your video’s main topic or message.
Some creators include text overlays on thumbnails to highlight the video’s theme or hook.
An engaging thumbnail is essential for more LinkedIn users to stop scrolling and watching.
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Post at Optimal Times
Timing is an often overlooked aspect of video optimization.
Analyze LinkedIn’s data on your audience to determine when they’re most active, and post during those hours for maximum visibility.
For LinkedIn’s predominantly professional audience, weekdays—mainly Tuesdays, Wednesdays, and Thursdays—are ideal, with higher engagement rates around mid-morning to early afternoon.
Experimenting with different times can also help you find the sweet spot for your specific audience.
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Engage Early With Your Audience
After posting, engage with your audience promptly to boost your video’s reach.
LinkedIn’s algorithm favors posts that receive early interactions, so responding to comments and encouraging discussions within the first hour can significantly impact your video’s visibility.
A prompt response also encourages further engagement from other viewers, helping your video gain traction.
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Analyze Performance Metrics
Tracking performance metrics on LinkedIn provides valuable insights into what works and what doesn’t.
LinkedIn’s analytics can show you metrics such as views, engagement rates, and demographics of your viewers.
Use this data to adjust your strategy over time, identifying the types of content and formats that generate the most interaction.
Understanding what resonates with your audience allows you to continuously refine and improve your video content.
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Include a Call-to-Action (CTA)
A clear call-to-action (CTA) encourages viewers to take a specific next step, such as liking, commenting, or sharing the video.
CTAs can help foster engagement and are particularly effective when tied to the content of the video.
For example, at the end of an informative video, you might say, “Share your thoughts in the comments below!” or “Follow for more tips.”
When viewers engage with your content, LinkedIn’s algorithm is more likely to prioritize it, extending its reach.
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Experiment With Video Formats
Finally, experiment with different video formats, such as tutorials, thought leadership, Q&As, and customer testimonials.
Each format has its unique appeal and can attract various types of engagement.
For example, a tutorial might be ideal for sharing actionable insights, while a Q&A format can foster interaction by inviting viewers to submit questions.
Testing multiple formats will help you discover which styles resonate most with your audience.
How to Post Shorts on LinkedIn
LinkedIn doesn’t have a dedicated “Shorts” feature, but you can still use short-form videos to engage your audience.
Here’s how:
- Plan Quick, Impactful Content
Focus on professional topics like quick tips, industry insights, or product highlights. For maximum engagement, keep videos between 15 and 30 seconds. - Optimize Quality and Format
Use a square (1:1) or vertical (9:16) aspect ratio, good lighting, and captions to accommodate sound-off viewers. Start with a strong hook to capture attention. - Post and Add Relevant Hashtags
Upload the video, add a brief description, and include relevant hashtags for discoverability (e.g., #LinkedInTips). - Include a Call-to-Action (CTA)
Encourage engagement by asking viewers to like, comment, or share. Ask questions to drive interaction.
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Analyzing the Performance of Your LinkedIn Videos
Monitoring the performance of your LinkedIn videos is essential to understanding what content resonates with your audience.
LinkedIn provides basic video analytics, such as views, reactions, comments, and shares.
Analyzing these metrics lets you gauge how well your videos capture attention and foster engagement.
Use Social Champ’s Analytics feature for a more streamlined and comprehensive view of your video performance.
With Social Champ, you get in-depth reports on LinkedIn video performance, including metrics like reach, engagement, and audience demographics.
This tool allows you to track progress over time and offers actionable insights, making it easier to tweak your video strategy based on real-time data.
Conclusion
Mastering how to post a video on LinkedIn can be a powerful way to connect with your professional network and amplify your content’s reach.
Following the steps outlined, you can easily upload videos that engage, inform, and resonate with your audience.
Remember to keep your videos relevant, include captions, and use compelling CTAs to drive engagement.
With the right approach, your LinkedIn videos can become an effective tool for building credibility, sharing insights, and fostering connections within your industry.
