Social Media for Realtors in 2025: Strategies to Build Your Brand and Generate Leads

Did you know that 77% of realtors use social media to grow their business, and 47% say it brings in the highest-quality leads? 

If you’re not leveraging social media for realtors, you might be missing out on one of the most effective ways to expand your real estate brand and connect with clients.

Whether you’re closing your hundredth deal or just starting out, having a strong online presence can help you stay competitive, build trust, and engage with your audience in a meaningful way.

But here’s the thing—it’s not enough to simply post listings.

To really stand out in a crowded market, you need to create content that captures attention and adds value.

In this blog, I’ll explain how to transform your social media into a lead-generating powerhouse using effective strategies.

Are you ready to take your strategy to the next level?

Let’s get started!

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Why Social Media Is Essential for Realtors in 2025

Social media has drastically changed the way realtors interact with potential clients and market their services.

With over 4.7 billion social media users globally, realtors have an unprecedented opportunity to connect with their target audience through personalized, engaging content.

But what makes social media so vital for real estate professionals?

1. Brand Presence

   Firstly, social media allows you to create a brand presence beyond your local area.

   It enables you to showcase your expertise, highlight successful transactions, and build a community of followers who trust your knowledge.

   These connections often lead to increased referrals, making social media content for realtors an essential lead-generation tool.

2. Engaging Way to Showcase Your Listings

   Moreover, social media posts for realtors provide an engaging way to showcase your listings.

   Unlike traditional marketing methods, social media allows you to post dynamic content such as photos, videos, and 360-degree tours of properties. 

   This type of content allows potential buyers to get a true feel for a property without ever stepping foot inside.

3. Targeted Advertising

   Additionally, social media platforms allow for targeted advertising that can hone in on specific demographics. 

   For example, platforms like Facebook and Instagram allow you to segment your audience by location, age, interests, and even behaviors, ensuring your ads reach the right people.

Featured Article: The Ultimate Guide to Social Media Marketing for Real Estate in 2025

Top Platforms Realtors Should Prioritize for Maximum Reach

When it comes to choosing social media platforms for realtors, not all are created equal. Some platforms are better suited for visual content, while others excel at networking and professional connections.

As a realtor, you want to focus your efforts on the social media platforms for realtors that provide the most value for your business.

1. Instagram

   Instagram remains one of the top social media platforms for realtors, especially for showcasing stunning visuals of your properties. 

   Whether you’re posting high-quality images of homes, sharing behind-the-scenes stories, or using Instagram’s Reels feature to post short, engaging videos, this platform is perfect for creating eye-catching content that draws in homebuyers.

   For social media content for realtors, Instagram offers a range of features that can boost engagement.

   For example, Instagram Stories allow realtors to post daily updates, while the Explore page can help you reach a broader audience.

   Realtors can also use hashtags strategically to make their content discoverable and engage with followers by responding to comments and messages.

2. Facebook

   Facebook is still one of the most popular social media platforms for realtors. With its excellent targeting options for paid ads, Facebook offers a powerful way to reach potential buyers in your local area. 

   Real estate groups, pages, and Marketplace also provide opportunities for realtors to connect with potential clients and showcase their listings.

   Facebook’s features, such as live-streaming, Facebook Ads, and Event creation, can be effectively used for social media marketing for realtors.

   For instance, hosting a virtual open house or a live Q&A session allows you to engage directly with your audience in real-time, helping to build trust and credibility.

3. LinkedIn

   LinkedIn has evolved from a professional networking platform to a place where realtors can connect with clients and other professionals in the industry. 

   It is a great place for sharing your market insights, articles, and success stories. 

   It’s also an excellent platform for networking with other real estate professionals, such as mortgage brokers, contractors, and inspectors.

   Using LinkedIn’s content-sharing feature to post regularly will help you position yourself as an expert in your field.

   Unlike other platforms, LinkedIn allows you to target more niche markets and build a reputation for professional excellence.

4. TikTok

   Although TikTok may not seem like a natural fit for realtors, it’s becoming increasingly popular among younger buyers and renters.

   With the growing trend of short-form video content, TikTok offers realtors a fun, engaging way to show off properties, provide real estate tips, and give virtual tours of homes.

   Social media rules for realtors on TikTok involve creating content that is entertaining and educational.

   The algorithm rewards creativity and engagement, so focusing on creating viral content can help expand your reach.

   By prioritizing these platforms, realtors can create diverse and effective social media strategies that cater to different types of audiences.

   Remember, your social media efforts should be aligned with your target market’s preferences, so choosing the right platforms is key to maximizing your reach and engagement.

Proven Strategies for Creating Real Estate Content That Convert

Creating social media content for realtors that attracts attention and converts followers into clients takes strategy and consistency.

It’s essential to produce social media content for realtors that resonates with your audience and addresses their pain points while showcasing your expertise and the properties you represent.

1. Understand Your Audience Deeply

   

   The foundation of any successful real estate content strategy lies in understanding your target audience. Who are they? What are their pain points? What do they want?

   For example, first-time homebuyers will likely have different questions, concerns, and buying habits than seasoned real estate investors.

   Tailoring your content to meet the specific needs of different buyer personas will make it more relevant and compelling.

   To refine your audience knowledge:

   • Use demographic data from your website analytics and social media insights.
   • Create audience personas that detail their interests, behaviors, goals, and challenges.
   • Listen to feedback from past clients to understand what worked for them and what didn’t.

   Once you know your audience inside and out, you can create content that speaks directly to their needs and motivates them to take action.

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2. Prioritize High-Quality Visual Content

   

   Real estate is a visual industry.

   Great images, videos, and virtual tours can significantly engage potential buyers and make them imagine themselves in a particular space.

   But it’s not just about snapping a few photos—quality matters.

   Invest in high-quality photography, including wide-angle shots that capture the entire room or property and close-ups that highlight key features like finishes, appliances, and landscaping.

   You might even want to explore the world of 3D virtual tours or drone footage to showcase a property’s unique selling points from every angle.

3. Incorporate User-Generated Content

   

   One of the most effective ways to build trust and authenticity with your audience is through user-generated content.

   Potential clients want to see that real people have had positive experiences with you, which can reassure them that they’re making a safe, informed decision.

   When creating social media posts for realtors, incorporating user-generated content can be a powerful tool.

   User-generated content could include:

   • Client testimonials: Share stories from past clients about their experience working with you. These could be written reviews, video testimonials, or even social media posts for realtors that highlight positive experiences.
   • Case studies: Showcase success stories where you helped a client buy their dream home or secure a profitable investment property. Focus on the challenges they faced and how your expertise helped them overcome these obstacles.
   • Social media posts: Encourage past clients to share photos or updates on their new property, tagging you in the process. Not only does this act as organic marketing, but it also creates social proof and enhances your social media marketing for realtors.

   User-generated content not only builds credibility but also allows potential clients to see real-world examples of how you can help them achieve their goals.

4. Optimize Your Content for Local SEO

   When someone is searching for real estate online, they’re often looking for properties in specific locations.

   This is where local SEO comes into play.

   Optimizing your content for local searches helps you rank higher in Google’s search results and ensures that potential clients can easily find you when searching for properties in your area.

   Here’s how you can leverage local SEO:

   • Use location-specific keywords: Include city names, neighborhoods, and regions in your content, headlines, and metadata. For example, use phrases like “homes for sale in [City]” or “condos near [Neighborhood].”
   • Claim and optimize your Google Business Profile: This will help you appear in local searches and Google Maps results. Ensure your contact information, photos, and business hours are up-to-date.
   • Local backlinks: Partner with local businesses, blogs, or news outlets to get backlinks to your website. This can improve your website’s domain authority and drive more local traffic.
   • Create location-specific content: Write blog posts or articles focused on local market trends, neighborhood guides, or community events. This not only boosts your SEO but also positions you as a local expert.

   By focusing on local SEO, you’ll increase your visibility within your target market and generate more inbound leads.

5. Create Educational Content to Build Trust

   

   Real estate transactions are often complex, and buyers or sellers might not fully understand the steps involved.

   This is your opportunity to provide educational content that helps them navigate the process with ease and confidence.

   Some types of educational content you could create include:

   • How-to guides: Write step-by-step guides on topics like “How to Buy Your First Home” or “What to Know Before Selling Your Property.”
   • Infographics: Create visually appealing infographics that break down complex real estate concepts, such as mortgage rates, financing options, or the closing process.
   • Video tutorials: Develop short videos explaining common real estate terms or walking clients through a home inspection or open house.
   • FAQs: Answer common questions about the market, property inspections, taxes, and any other issues that might concern potential clients.

   By positioning yourself as a valuable resource, you’ll build trust and credibility, making it more likely that prospects will choose you when they’re ready to make a purchase.

6. Leverage Social Media for Broader Reach

   Social media is a powerful tool for connecting with your audience and extending the reach of your real estate content.

   Whether it’s Instagram, Facebook, LinkedIn, or TikTok, each platform has its own strengths for engaging with potential clients.

   Some effective ways to use social media include:

   • Property posts: Share high-quality photos and videos of new listings. Use engaging captions and relevant hashtags to increase visibility.
   • Live tours and Q&A sessions: Host live streams where you give virtual tours of properties or answer common real estate questions.
   • Behind-the-scenes content: Show your audience the day-to-day life of a real estate professional—attending inspections, meeting clients, and prepping for showings. This humanizes your brand and makes you more relatable.
   • Client spotlights: Post about happy clients who have recently purchased a property through you and share their success stories with your audience.

   With social media, consistency is key. Post regularly, engage with your followers, and ensure your content aligns with your brand’s messaging.

7. Use Calls-to-Action (CTAs) That Drive Action

   Finally, always include clear calls to action in your content to encourage the next step.

   Whether you want a potential client to schedule a showing, download an eBook, or sign up for your newsletter, make sure your CTAs are concise, compelling, and easy to follow.

   Effective CTAs include:

   • “Contact me for more information”
   • “Schedule a tour today”
   • “Download our free buyer’s guide”
   • “Get a property valuation”

   Your CTA should stand out on the page, either through bold text, buttons, or strategic placement. Don’t make your audience search for the next step—make it easy for them to convert.

8. Post Consistently, but Don’t Overwhelm

   We’ve all been there—finding a realtor’s feed full of sporadic, random posts that don’t seem to make much sense.

   But here’s the thing: consistency is key.

   You don’t have to post every single day, but you need to maintain a regular presence.

   Have a conversation with your audience—you don’t want to disappear for weeks and then drop ten posts in one go. Social media management is all about balance.

   Why Consistency Works:

   • Builds Familiarity: The more regularly you post, the more likely your audience will recognize and engage with your content.
   • Keeps You Top of Mind: Consistent posting ensures you stay on potential clients’ radar without being overbearing.
   • Improves Engagement: Platforms like Instagram and Facebook reward consistent content with better reach.

   How to Do It:

   • Use scheduling tools like Social Champ to maintain consistency without the stress.
   • Stick to a content calendar so you don’t waste time figuring out what to post each day.
   • Keep a balanced mix of informative posts, personal touches, and property listings.

9. Leverage Stories and Reels for More Engagement

   

   Social media users want something more dynamic—something they can engage with quickly. That’s where stories and Reels come in.

   These features are gold for keeping your social media content for realtors fresh and interactive.

   Whether it’s a quick tour of a property or a behind-the-scenes look at your day, these formats provide a variety that grabs attention and keeps followers coming back for more.

   Why Stories and Reels Work:

   • Short and Sweet: Quick, engaging content is easy to consume and share, making it perfect for social media marketing for realtors.
   • Increased Visibility: Stories and Reels often get higher engagement rates and can even appear on the Explore page, boosting your reach on social media platforms for realtors.
   • Interactive Features: You can use polls, questions, and quizzes to get followers involved and encourage engagement through social media posts for realtors.

   How to Use Them:

   • Give sneak peeks of new listings or open houses via social media posts for realtors.
   • Post behind-the-scenes moments of your day-to-day life as a realtor, creating a personal connection with your audience.
   • Use interactive features like Q&A sessions to engage with potential clients and create meaningful interactions on social media platforms for realtors.

10. Use Hashtags Like You Actually Mean It

    Hashtags aren’t just for Instagram influencers—they’re actually a smart way for realtors to expand their reach.

    But don’t just randomly throw in a bunch of hashtags, hoping for the best.

    Use them strategically to target specific areas, demographics, or property types.

    You want people searching for homes in your area to find you, right? Well, hashtags are a huge part of that.

    Why Hashtags Work:

    • Increased Discoverability: Hashtags help you get found by people who don’t already follow you.
    • Reach Targeted Audiences: Use specific hashtags like #NYCRealEstate or #LAHomesForSale to connect with potential buyers in your area.
    • Stay Relevant: Trending hashtags can increase your chances of showing up in the feed of users actively looking for real estate content.

    How to Use Them:

    • Research local, niche, and trending hashtags in real estate (ex. #JustSold, #OpenHouse, #LuxuryRealEstate).
    • Use a mix of broad and hyper-local hashtags to increase your chances of getting found.
    • Don’t overdo it—aim for around 5-10 relevant hashtags per post.

Boosting Your Real Estate Reach With Social Media Ads

Paid social media ads can help realtors target specific audiences, extend their reach, and generate leads.

In 2025, there are various types of ads that realtors can leverage to drive traffic and conversions.

1. Facebook and Instagram Ads

   These platforms offer highly customizable ad formats, including image ads, carousel ads, video ads, and even dynamic ads that show specific listings to people who have already interacted with your business. 

   Facebook’s targeting options allow you to filter by location, age, interests, and more, ensuring your ads reach the most relevant audience.

2. LinkedIn Ads

   For realtors focusing on the luxury market or those seeking high-net-worth individuals, LinkedIn Ads can be a valuable tool.

   You can target professionals in specific industries or geographic areas, helping you connect with potential clients who are looking to buy or sell high-end properties.

3. TikTok Ads

   For those trying to appeal to a younger demographic, such as influencers, TikTok Ads can be a fun and creative way to showcase your listings.

   TikTok’s algorithm rewards entertaining and viral content, making it an excellent opportunity to get your properties in front of a new audience.

4. Meta Boost Post Feature

   One useful tool for realtors is the Meta Boost Post feature available on platforms like Facebook, Instagram, and Social Champ.

   With this feature, you can quickly boost an organic post to reach a larger audience.

   Whether you’re showcasing a new listing or sharing an informative blog post, boosting your content can help increase visibility and drive leads.

   Using these ad strategies can complement your organic content efforts and ensure that your brand reaches the right people at the right time.

Simplify Your Social Media Game With Social Champ’s Tools for Realtors

As a realtor, staying on top of social media can feel like a full-time job.

But what if managing your accounts was as simple as a few clicks?

Social Champ is here to help you streamline your social media marketing, saving you time and energy while growing your business.

Why Social Champ?

• Automated Scheduling: Plan ahead and schedule posts to automatically go live at the best times. Say goodbye to last-minute scrambling!
• Effortless Content Curation: Share stunning property photos, open house updates, and market tips with ease. Keep your audience hooked and engaged.
• Hashtag Groups: Boost your visibility with smart hashtag groups, localized for each region.
• Analytics at Your Fingertips: See what’s working and what’s not. Use data to improve your strategy and drive better results.
• Multi-Account Management: Juggling multiple listings or accounts? Social Champ makes it seamless to manage them all in one place.
• Team Collaboration: Working with a team? Assign roles, review content, and keep everything on brand with smooth collaboration.
• Always-There Support: Need a hand? Social Champ’s customer support is ready to help, ensuring you never miss a beat.

Take the stress out of social media and focus on what you do best—helping your clients find their dream homes.

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Conclusion

Social media for realtors in 2025 is a game-changer. With the right strategy, you can build your brand, connect with potential clients, and generate high-quality leads.

Prioritize the platforms that work best for your target audience, create engaging content that resonates with your followers, and don’t be afraid to experiment with paid advertising to boost your reach.

By staying consistent and authentic, you’ll be able to make social media a key part of your real estate marketing plan.

Frequently Asked Questions