For many businesses, Facebook ads are a powerful channel for reaching the right audience at the right time.
Businesses that are new to the game often see Facebook ads as a great way of fueling their growth without having to spend a lot on advertising.
Established brands opt for Facebook ads allowing finely-tuned access to desired demographics for maximum impact. This increases brand awareness and improves the overall social media footprint of the brand.
However, Like every other social media marketing tactic, Facebook ads require attention to the process of how the message is crafted and clever use of all available tools to ensure a great return on the efforts of the marketing team.
The good thing about Facebook marketing is that several great experts have created so many resources that anyone can use to understand and enhance their skills.
To understand the mechanics of Facebook ads and how businesses can benefit from them, we invited Veronica Gentili, Facebook ads expert to our #ChampsTalk session.
If you missed the session, here’s the rundown of what happened during the session.
We are Live 📢on #ChampsTalk – Chat Session with @VeronicaGenti | Facebook Ads Expert
The Topic: All About Facebook Ads 🌟 pic.twitter.com/vbMy4wyBIF
— Social Champ (@SocialChampSays) August 26, 2021
Thank you @VeronicaGenti for joining us today 🙏
Let start with the first question: What are the core objects behind using Facebook Ads? #ChampsTalk pic.twitter.com/d4fmcZ53gf
— Social Champ (@SocialChampSays) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430910065968439300
Q2. What KPIs should we track to monitor campaign performance? #ChampsTalk pic.twitter.com/dQwYgSW9QR
— Social Champ (@SocialChampSays) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430911834870059011
Q3. What targeting options do Facebook Ads offer? #ChampsTalk pic.twitter.com/KN38PrejFq
— Social Champ (@SocialChampSays) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430912804589027331
Q4. What are some good hacks for selecting the right audience for the Ads? #ChampsTalk pic.twitter.com/SVsyAHKJWd
— Social Champ (@SocialChampSays) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430914186129801220
Q5. What are the best practices for setting up a campaign? #ChampsTalk pic.twitter.com/ZdHQ3xz9iT
— Social Champ (@SocialChampSays) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430918304055664653
Q6. Can you differentiate between campaign budget optimization and ad set budget optimization? #ChampsTalk pic.twitter.com/WQHKGMZJKo
— Social Champ (@SocialChampSays) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430918713348431878
Q7. What’s the role of Facebook Pixel in planning Facebook Ads campaigns? #ChampsTalk pic.twitter.com/FcDvqOJmoN
— Social Champ (@SocialChampSays) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430919468818083842
Q8. How can lookalike audiences help in scaling ads deliverability and performance? #ChampsTalk pic.twitter.com/etmEub0ZL2
— Social Champ (@SocialChampSays) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430920265735811075
Q9. Lastly, who do you think we should invite next on Champs Talk? #ChampsTalk pic.twitter.com/oeudMCtrcP
— Social Champ (@SocialChampSays) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430921034962718720
Thank you @VeronicaGenti for the recommendation 🙏
However, just to let you know we have already done #ChampsTalk with @dennisyu😇
Here's the recap of his session: https://t.co/0vm3slAsjb
— Social Champ (@SocialChampSays) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430922647064428545
Thanks for another recommendation🙏@jonloomer, we would love to have you in our #ChampsTalk. Let's discuss in DM🙂
— Social Champ (@SocialChampSays) August 26, 2021
Thanks, Veronica! And Gummy Bears are pretty great…
— Jon Loomer (@jonloomer) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430940525566304264
What’s the ideal number of conversions that you would recommend to warm up a pixel?#ChampsTalk @VeronicaGenti @SocialChampSays
— Marium Fahim Khan (@marium_fahim) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430911143917150213
Many people recommend not to make changes to your ad if it's performing. Instead, they recommend duplicating it and making changes to the new ad. Do you agree with this idea?@VeronicaGenti @SocialChampSays #ChampsTalk
— Syed Hamza (@kepler31b) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430911638362738690
1. Can setting up events on a Pixel help with retargeting customers for an eCommerce site? @VeronicaGenti @SocialChampSays #ChampsTalk
— Tahniat Alam (@tahniatalam) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430912191729864705
If you are testing an ad set, should you go with Ad set budget optimization or Campaign budget optimization? #ChampsTalk @VeronicaGenti
— Yumna Hafeez (@hafeez_yumna) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430914030269603847
2. What's the learning phase of Facebook ads?@VeronicaGenti @SocialChampSays #ChampsTalk
— Tahniat Alam (@tahniatalam) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430915634746044420
That's a wrap for today, we would like to thank you @VeronicaGenti for your knowledgeable insights. 🙏
We loved having you and hope that the audience enjoyed today’s session of #ChampsTalk 😇 pic.twitter.com/wkAH7JgDMg
— Social Champ (@SocialChampSays) August 26, 2021
https://twitter.com/VeronicaGenti/status/1430922817462325248
We would like to thank Veronica for taking the time for the session and her great replies to some tricky questions. We hope that the audience had a great time and can now plan some high-engagement Facebook ads campaigns.
